Wednesday, November 27, 2019
Dear Bundaberg, I truly enjoy your seasonal Ginger Beer and admit it tastes like Christmas. However, I can no longer ignore the horrific grammatical smear you added to help distinguish between your regular and seasonal beverage. (Warning: The following description may be confusing to all users) NATURALLY FLAVORED WITH OTHER NATURAL FLAVORS I could list a slew of synonyms for natural and flavor as well as dozens of ways you could have, and should have, edited and revised this abhorrent overuse of the same two words in a 6 word description. Shame on you! I foresee how you may argue a word differential in your change of tenses; however, naturally flavored changed into natural flavors breaks a rule that cannot be forgiven . . . antimeria- using one part of speech as another part of speech, such as using a noun as if it were a verb. - (Don't mess with a nerd obsessed with grammar!) One more thing ... I believe Australians speak the Queen's English. This fact was verified by my father, Roger Owens Bailey (@grandpa_bailey), who not only spent two years in Melbourne but is also the nicest, kindest, sweetest, thoughtful, loving, gentle (see what I did there) humans on Earth. If this drink is made in Australia by employees who speak a supposed superior English compared to the English spoken by Americans, somebody better call the Queen. I'd love the honor if those down under find the task a bit daunting. Happy Thanksgiving to my fellow Americans!
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Hi T.B.,
ReplyDeleteThank you so much for taking the time to enjoy our Spiced Ginger Beer and share your passion for our packaging.
Starting with the Queen's English, our labels and packaging are custom for each region. We use local language and spelling where possible. Feedback we received from the USA market (after 10+ years) is that the spelling was confusing to the majority of consumers. Unfortunately our nuances and favoured addition of the 'u' was generating quite the collection of emails from consumers concerned we were not capable of spelling. For this same reason measurements are often shown in both Imperial and Metric measurements.
Regarding your note on the double use of 'flavor', this a side-effect of the legal requirements and adjustments to the original Australian label. The local version instead says "Festive Flavours of Cinnamon and Cloves" though we must admit this is no real excuse.
Thank you again for taking the time and for being so passionate.
Enjoy your Thanksgiving and time with loved ones.
Regards,
Melanie A
Bundaberg Brewed Drinks